download the last version for iphoneBlue Ocean Strategy

Download the Last Version for iPhone: Unleashing a Blue Ocean Strategy

When you have the answers to the four questions from above, it's time to implement your strategy. And to do that, you need to offer a unique value to users. Your goal is to get rid of the competition entirely by creating a new market niche.

If you decide to pursue a blue ocean strategy, your goal is not to be better than your competitors; instead, you're shifting from a red to a blue ocean. You are among pioneers on a new market or niche, with the opportunity to bring a previously unknown value for users.

The advantages of a blue ocean strategy are tempting: while in the red ocean, many businesses sell similar products and try to compete mainly using different pricing strategies, in the blue ocean, companies try to create new demand. Authors believe that the red ocean represents a market that is overwhelmed with competitors, while the blue ocean represents an unknown market without rivals.

In their book Blue Ocean Strategy, Chan Kim and Renée Mauborgne introduced the concept of the blue ocean. We at Eleken, an agency focusing on product design, had the honor to collaborate with several companies that later became blue ocean swimmers.

But what if someone told you that to create a blue ocean, you don't have to always rely on breakthrough technologies or even be the very first to apply them? On the contrary, true visionaries know it is not technology that drives changes, but unique ideas.

By offering a new and innovative value proposition, your business can thrive in an unknown market without rivals. In this article, we will share our experience and talk about the blue ocean strategy to help you come up with an innovative product.

Download the last version for iphoneBlue Ocean Strategy